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Apple Strategy

Uncover Apple’s long-term strategy and approach to product design, services, market expansion, and innovation.

News
New Wonders Await at the 2025 Apple September Event

2025-09-08

Reading time: 7 min
A complete preview of the 2025 Apple September event. This guide covers all the rumors for the new iPhone 17, Apple Watch Series 11, AirPods, and software.
Arcade & Games
Apple’s New Strategy for Classic Games on Apple Arcade

2025-09-05

Reading time: 6 min
Apple is adding Classic Games on Apple Arcade as part of a new strategy. An interview reveals the plan to attract players by balancing new and familiar titles.
News
Experience the Magic of Pune’s New Apple Koregaon Park

2025-09-03

Reading time: 6 min
Discover the new Apple Koregaon Park in Pune, a community hub running on 100% renewable energy. Explore free creative sessions, get personal support, and more.
News
The New Apple Hebbal Bengaluru Store Opens: What to Expect

2025-09-01

Reading time: 8 min
Apple's third Indian store, Apple Hebbal Bengaluru, opens Sept 2. The first in South India, it offers all products, Genius Bar and Today at Apple sessions.
Apple Music
Apple Music Radio Takes Aim at Spotify with New Partnership

2025-08-30

Reading time: 10 min
In a major new partnership, Apple Music Radio is now available to 75 million TuneIn listeners, a strategic move that takes direct aim at Spotify's dominance.
News
Surprising New Apple-TSMC Pact Shields iPhone From Tariffs

2025-08-29

Reading time: 4 min
A new Apple-TSMC pact for 2nm chips gives the iPhone a supply advantage and insulates the company from potential tariffs through strategic U.S. investments.
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